UP, UP, & AWOOO
Leaving your fur babies in cargo when flying can be very stressful. PetAirways can do better for your pet, but don’t just take our word for it. Hear it from the happy paw-ssengers themselves!
My Role: Copywriter
Art Director: Juhi Khara
OUT OF HOME
To get the word out there about PetAirways, we placed interactive OOH in airports. Travellers can scan the cute QR code and get a translated review of the pets flight. The posters even bark or meow when they sense motion to get people’s attention.
SIGNBOARDS
We needed to expand the reach of the campaign, and what better way to do that than placing scannable signboards outside busy pet stores. Scanning the QR code will bring up the translated reviews.
AFTER SCAN RESULTS
After someone scans the code, a cute animation of the animal talking pops up. They’ll tell them all about their favourite parts of their flight!
