D*MN, THAT SMELLS EXTRA GOOD
People love Pine-Sol Extra because it gets your house extra clean. But that’s not all they love about it. They love Pine-Sol’s iconic smell and want more. We delivered by giving away scratch-and-sniff keychains inspired by Pine-Sol’s five scents with each bottle. Collect them all? Get a free bottle of Pinesol.
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My Role: Copywriter
Art Direction: Juhi Khara
SCRATCH & SNIFF KEYCHAINS
People love Pine-Sol Extra because it gets your house extra clean. But that’s not all they love about it. They love Pine-Sol’s iconic smell and want more. We delivered by giving away scratch-and-sniff keychains inspired by Pine-Sol’s five scents to those who collected them all.
SOCIAL MEDIA
To introduce our campaign to Pine-Sol fans everywhere we took it to Instagram. Our carousel post shows them just how they can get a free bottle of their favourite cleaner and explains the campaign.
KEYCHAIN CODE PAGE
We added a new page to Pine-Sole’s website to make redeeming their free bottle and entering codes as easy as possible. Customers can simply log in, enter the codes, and once they get all 5 they’ll be able to claim their free bottle.
