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TAKE A BREAK
People don't want to stop anymore. KitKat's iconic tagline has never been more relevant. So to force them to, we've cleverly redesigned KitKat's packaging to be impossible to open on the go. You've got to Take a Break!​
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My Role: Copywriter
Art Director: Juhi Khara
KITKAT PACKAGING
Our new thermoform plastic packaging takes longer to open. Needing to use both hands to pull the tab forces consumers to take a small break to enjoy their KitKat.
OUT OF HOME
To advertise the campaign, we placed a witty billboard in a high traffic area to get busy commuters attention.
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