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DON'T GET PHONE F*CKED
These days it seems like everyone is always on their phone. Most people don’t know this is causing myopia (nearsightedness) to be more common than ever. We’re here to tell them that.
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My Role: Copywriter
Art Director: Juhi Khara
OUT OF HOME
We started with a very recognizable design, an eye exam chart. We then strategically chose placements that would be harder to read for someone with myopia. For example, a billboard high up or a poster that’s far away. We supported that with clever copy to make it clear what myopia is and its side effects.
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