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DON'T GET PHONE F*CKED
These days it seems like everyone is always on their phone. Most people don’t know this is causing myopia (nearsightedness) to be more common than ever. We’re here to tell them that.
My Role: Copywriter
Art Director: Juhi Khara
OUT OF HOME
We started with a very recognizable design, an eye exam chart. We strategically placed ads further away to make them harder to read for someone with myopia. What myopia is and the side effects were explained through clever copy.
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